Blogs

The following is a summarization of exaqueo’s Gen Z Early Career Employment Study.

In today's rapidly changing world, various factors like COVID-19, social unrest, and digital transformation are significantly impacting the career choices and preferences of Generation Z, also known as zoomers. exaqueo, a leading employer brand and talent strategy firm, conducted a comprehensive study focusing on the early career segment of Gen Z in the United States. Here's a summary of their key findings:

1. Influences on Job Search: The study revealed that parents play a crucial role in the job search decisions of one in four Gen Z individuals. Additionally, career growth and family-friendly policies are vital considerations for early careerists when evaluating job opportunities.

2. Motivators and Retention Factors: While better benefits and pay were identified as the top reasons for leaving an employer, factors such as company culture and pay were cited as primary motivators for staying with an employer.

3. Attracting and Engaging Talent: Gen Z early careerists expect transparency, honesty, and clear communication from employers. While competitive pay and benefits are essential, organizations must go beyond these basics to create engaging and meaningful experiences for potential employees.

4. Content and Channel Preferences: The study highlighted the significance of digital presence and content marketing in attracting Gen Z talent. Platforms like Google, YouTube, and Instagram are crucial channels for career-related research, with Gen Z valuing authentic, relatable content and experiences shared by real employees.

5. Actionable Advice for Employers: To effectively attract and retain Gen Z talent, employers should focus on building a strong digital presence, providing transparent job details, fostering inclusivity, streamlining the hiring process, and communicating the value of employment opportunities effectively.

6. Study Methodology: The study, conducted in May 2021, involved qualitative and quantitative research with over 1,000 respondents aged 18 to 24. The findings provide valuable insights into the job search behaviors and preferences of the youngest adult workforce in the United States. Results of this study first presented during the National Association of Colleges and Employers (NACE) June 2021 conference. Use of the presentation or data, in whole or in part, related to exaqueo’s 2021 Gen Z Early Career Employment Study is permitted only with proper attribution and/or citation of exaqueo. Watch a recording of this presentation here. Contact us at admin@exaqueo.com with questions or if you would like a PDF copy of the presentation.

In conclusion, understanding the needs and preferences of Gen Z early careerists is crucial for employers looking to attract and retain top talent in today's competitive landscape. By adopting strategies informed by these insights, organizations can position themselves as employers of choice for the next generation of workforce.